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About this survey

The stigmatisation of mental illness: Examining implicit attitudes towards schizophrenia and bipolar.


Purpose of the Study: The purpose of this study is to investigate the explicit and implicit attitudes of individuals in regard to schizophrenia and bipolar. This study will allow us to determine if there is a difference in participants conscious and unconscious attitudes towards these mental illnesses, and why this may be. This research will add to the current space in the literature that investigates explicit and implicit attitudes towards specific mental illness diagnoses’.

Procedures: Participating in this study will require taking part in a short questionnaire regarding knowledge and attitudes towards schizophrenia and bipolar. You would then be required to take part in an online implicit association task, which should take around 5-10 minutes. This will involve pressing keys in response to stimuli which appear on the screen. For example, the headings ‘schizophrenia’ and ‘bipolar’ will appear on screen, and a symptom of one disorder will appear in the middle. You will need to press the E key if the symptom corresponds with schizophrenia, or the I key if it corresponds with bipolar.

Will your participation in the project remain confidential? If you agree to take part, your name will not be recorded on the questionnaires or the IAT and all information provided will be confidential and anonymous. Your responses to the questionnaire and IAT will be used for the purpose of this project only. Following completion of the study you will be given a randomly generated code that you will need to take note of if you were to withdraw your data.

Potential Risks and Ethical Consideration: There may be risks to individuals who have been diagnosed with certain mental illnesses. If you have been diagnosed with schizophrenia or bipolar, please refrain from participating in this study. This is because certain statements in the questionnaire may be distressing for those with a diagnosis.  

Benefits: Participation in this study will allow us to produce further research regarding explicit and implicit attitudes and why these may differ towards different mental illnesses.

What happens now?: If you are interested in taking part in the study you are asked to complete the following consent form. Then you will be given more specific instructions and can begin the study. Do not sign if you do not wish to take part. Please feel free to email me to ask any questions that you may have prior to taking part.

Withdrawal of data: To withdraw your data you will need to email the researcher with the random code you were given following completion of the study. You will have until 1st August 2019 to email the researcher to withdraw your data. Following this period, your data will not be able to be withdrawn.

What will happen with the data?: The data will be written up as part of a Masters dissertation. The data may also be presented at a conference and written up for publication.

For any further information, please contact myself (the researcher) at or my supervisor Bernice Wright ( If you have any concerns about the conduct of this study please contact Chair of the Ethics Committee,

Contact information

Information about this study:

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Are you over the age of 18?
Have you read and understood the participant information sheet?
Are you aware that you have the opportunity to ask questions prior to you participating in this research?
If you asked questions, were they answered satisfactorily?
Have you received enough information about the study?
Do you understand that you are free to withdraw from the study at any time without having to give a reason?
Do you agree to take part in the study?
This study has been explained to me to my satisfaction, and I agree to take part. I understand that I am free to withdraw at any time.


Please tick yes if you consent to the study.

Important data protection information

When you start, this survey will store your answers and browser information on the PsyToolkit server. The responsibility for this survey rests entirely with the researcher(s) listed above. Click here if you do not want to participate now.